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Geolocated Personalization Test Lifts Conversion 12%
A couple weeks ago, we covered an advanced personalization tactic: geolocated weather targeting. Burton Snowboards tested geolocated weather messaging on its home page, and found an 11.6% uptick in conversion. Hat tip to Get Elastic reader Cheryl Jones who mentioned this case study and other ecommerce trends on her blog. While this tactic may seem […]