This interview with Stéphane Hamel, freelance consultant at immeria.net, was recorded during the Web Analytics Congres 2010 in Amsterdam, Netherlands. Stéphane was the keynote speaker, invited by Adversitement, to talk about his Online Analytics Maturity Model.

In the interview, Stéphane discusses his Online Analytics Maturity Model (OAMM) and his motivation to develop the tool. He also talks about tips on performing a good self assessment and what the effect is of managerial support on progression within the model.

Music: “Interlude #2″ by Flatlink (licensed under creative commons)