via youtube.com
“You should have seen his face when I told him that I was his father” haha, this is a great promotional video. Even though I don’t own a TomTom, I would seriously want to have Darth Vader guiding me to my destination. “Turn left at the next roundabout, to the Dark Side”. But what about a Yoda version? “Left turn you must” or “Reached you have, your destination”.
All-in-all a great piece of marketing by TomTom.






